I met Kayne and Sanchez, the resident DJ’s of Mas Vida at an after party in true London fashion. This was at a time where they threw small club nights where the majority of the dance floor consisted of close friends and East London musical residents. From their Basing House origins where us ambassadors began the journey, we witnessed what can only be compared to as Pide Piper magic - enticing the footfall from the streets of Shoreditch, creating a genuine and organic following which quickly blew up in to a mass following. The embassador team is made up of DJ’s, friends and early set supporters. My Music Business Degree and journalism education have been available to the brand, not to mention love for the music and serious pro[SESH]ional skills.